For the CRO
“Sales doesn't trust marketing's pipeline.”
I build the ICP with sales, not for them. At Automation Anywhere, I ran ICP workshops with the CRO and his regional leaders and added intent data. Intent-qualified accounts converted to opportunities at 70%+, up from mid single digits.
For the CFO
“Our marketing spend isn't paying back.”
I move money to what works and cut what doesn't. At Zoom, revenue on marketing spend grew from 1X to 2.3X, and MQL-to-opportunity conversion doubled from 8% to 16%. At Automation Anywhere, I cut demand gen spend 20%+ and improved spend-to-pipeline efficiency 50%.
For the CEO
“Our story sounds like yesterday's market.”
I reposition the company around the market it wants to win. At Forcepoint, I helped move a legacy data security vendor to AI Data Security leader with a use-case campaign and a 32-city world tour. We hit 110% of the sourced pipeline target and 5X out-quarter coverage, and sales hit quota 5 straight quarters.
For the CPO
“Our launches don't move pipeline.”
I launch where we can win, then go deep. At VMware, a new disaster-recovery product was stalling with spend spread across the whole US. I used FEMA disaster data and installed-base analysis to focus on one winnable market, Houston. Pipeline rose 30% and brand recall rose 50%.
For the CRO
“Too many reps don't have enough pipeline.”
I put marketing in the room with every rep who needs help. At RingCentral, cross-functional Pipeline PODs took 10 of 15 at-risk reps to 3X coverage in one quarter and added $12.5M in pipeline with no added spend. At Zoom, a Pipeline Council of sales, marketing and channel grew quarterly pipeline creation 40%.
For the Chief Partner Officer
“Our partners aren't bringing us deals.”
I make partners part of the pipeline plan, not an afterthought. At VMware, I built a distributor milestone program that rewarded partners for each step from sign-up to enablement, demand gen and first booking. With a 3-person team and $2M, it drove $99.4M in bookings across 60 distributors, 1,600 partners and 25 countries.
For the CHRO
“Our marketing team isn't engaged.”
I lead with recognition and a clear vision. At Automation Anywhere, pandemic layoffs took team eNPS to -30. I focused us on what we were doing right, thanked people personally, shared the demand org we were building and celebrated every milestone. eNPS rose to +32 in 18 months, and the share of SDRs at quota rose from under 30% to 80%.
For the CMO
“Prospects won't take our meetings.”
I put customers in front of their peers. At Automation Anywhere, buyers stopped taking calls during the pandemic. I paired our CIO, who implemented the solution, and the business leader who had the problem with prospects in matching roles. It generated $800K in pipeline on $0 spend and became our #1 pipeline-converting program, rolled out globally. I ran the same play for Forcepoint's AI Data Security Tour.
For the CEO
“We know AI should change how we go to market. We don't know where to start.”
I've already done it, hands-on. For my consulting practice, I built an AI-run go-to-market engine on ChatGPT, Clay and HubSpot. It researched and scored 100 CMOs and personalized every touch, which led to 10 meetings and 2 signed clients. For two clients, I built AI agents that turned my expertise into how-to playbooks for new hires. One became the client's own virtual-coach GPT, and the other is still in use 12 months later.